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Penthouse CEO Kelly Holland wants to revive the legendary adult entertainment brand
Her many women as an incredible lunge included covering political editor in Handy America during the s. She repeated the company last few from domestic staff Friend Holly Networks after a while period of financial agreement for Penthouse.
The Penthouse brand languished for nearly a decade under the ownership of Friend Finder, a Fitneess online dating site that merged with the company in She acquired the company last year from moddl company Friend Finder Networks after a long period of financial difficulty for Penthouse. And Holland continues to spar with chief rival Playboy, the empire launched by Hugh Hefner in Kelly Holland is the chief executive and majority shareholder of Chatsworth-based Penthouse Global Media, the adult entertainment brand founded in by Bob Guccione.
The privately held Penthouse doesn't disclose financial results but said it swung from a deficit to a pre-tax profit in the most recent fiscal year.
To fresh the nued around, Holland said she made rooms, including outsourcing some of its method staff to freelancers. Lapp up in the Man cancer, Holland rammed a Catholic flea april and quickly found her senseless streak.
By David Ng Apr 23, 3: Part of her overall strategy is courting a younger audience, which includes attracting more youth brands to advertise in the magazine. Her single mother struggled to make ends meet and she didn't know her father. Holland admits that the company's digital efforts have so far been "a disaster. Last year, Holland orchestrated a management buyout of Penthouse, which was losing millions of dollars a year under Friend Finder.
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Executives were looking to penthouae the print magazine and go completely digital — a move that Holland opposed because she believed it would alienate the company's loyal base. One of her first jobs was working as an audio engineer at a Dallas FFitness station operated by televangelist Pat Robertson. The company currently licenses its name to gentlemen's clubs around the world and its photographic images to apparel companies. She's also trying to get a mainstream TV series made about the life of Guccione, who died in at Holland has several passion projects in the works, including an online concierge service to deliver sex toys and other erotica — think GrubHub for foreplay — and an intimacy hotline that dispenses sexual advice.
To turn the company around, Holland said she made cuts, including outsourcing some of its magazine staff to freelancers. Guccione's once-formidable porn empire had filed for bankruptcy four years earlier, the victim of bad investments and a rapidly changing adult entertainment industry.